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在数字化与互联网技术发展的今天,新闻制作、报道与互联网技术的关系越来越密切,媒体都在探索发展的新模式。如何将技术与业务相结合,如何更好地利用技术改进现有的发展模式,都是媒体所在思考的。人民日报“中央厨房”将技术与新闻的制作、发行、传播等方面相结合,探索出一条新道路。其在发展过程中凸显出其优点,但同时我们不可忽视它的缺点,例如激励机制问题、同质化、用户了解问题,这些问题也在制约着它的发展。如何更好的解决这些问题,是本文的最终着力点。
Nowadays, with the development of digitization and Internet technology, the relationship between news production and report and Internet technology is getting closer and closer, and the media are all exploring new modes of development. How to combine technology with business and how to make better use of technology to improve the existing development model are all considerations of the media. People’s Daily “Central Kitchen ” will be technology and news production, distribution, dissemination and other aspects of combining to explore a new road. It highlights its merits in the development process, but at the same time we can not ignore its shortcomings, such as incentives, homogenization and user understanding, which are also restricting its development. How to better solve these problems is the ultimate focus of this article.