随着时代的进步,新旧媒体的竞争日益激烈,广播仍然是我国最具影响力的主流传媒工具之一。主持人是广播电台的形象代表,其一言一行对舆论导向和节目的传播效果都有着直接的影响。因此,广播电台主持人必须具备较强的职业素质,承担严肃的社会责任和使命。本文就目前播音主持人语言规范现状进行阐述,并就如何提高其社会责任感提出参考性建议。 With the progress of the times, the competition between the new media and the old media has become increasingly fierce. Broadcasting is still one of the most influential mainstream media tools in our country. The host is a representative of the radio station’s image, and its words and actions have a direct impact on the media-oriented and program delivery. Therefore, the radio host must have a strong professional quality, bear serious social responsibility and mission. This article expounds the current status quo of the presenter’s language specification and puts forward some suggestions on how to improve its social responsibility.