当前,校园官方微信公众号已经成为塑造高校形象、打造文化品牌、引导舆论的重要平台。从高校形象的角度而言,如何有针对性的制定宣传策略,打造鲜明风格的微信平台为高校宣传工作增添助力,成了重高校竞相发力的竞技场。对此,本文以信阳师范学院校园官方微信的运营情况为例进行分析,提出了以下几点思考。 At present, the official WeChat account on the campus has become an important platform for shaping the image of colleges and universities, building a culture brand and guiding public opinion. From the perspective of college image, how to formulate propaganda strategies targeted to create a distinctive style of WeChat platform for propaganda work to add support for colleges and universities, has become competing force competing in colleges and universities arena. In this regard, this paper analyzes the operation of the official WeChat account of Xinyang Teachers College campus, put forward the following considerations.