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河南省中医医院是一所集医疗、教学、科研、预防、保健为一体的现代化综合性三级甲等中医医院。2009年12月,医院成为国家中医药管理局中医药文化建设试点单位,在推进中医院文化建设的过程中进行了有益的尝试和探索,尤其是从品牌文化构建的角度制订了一系列发展策略,建立起了一个中医医院品牌文化的模型。文章介绍了河南省中医医院通过加强中医院文化建设,不仅使医院的中医药特色更加鲜明,而且得到了广大群众的认同,促进了医院两个效益同步增长。
Henan Provincial Hospital of Traditional Chinese Medicine is a modern comprehensive Grade-3 Chinese medicine hospital integrating medical treatment, teaching, scientific research, prevention and health care. In December 2009, the hospital became the pilot unit for the Chinese medicine culture construction of the State Administration of Traditional Chinese Medicine. It tried and explored the process of promoting the cultural construction of TCM hospitals. In particular, it formulated a series of development strategies from the angle of building brand culture , Established a model of Chinese hospital brand culture. The paper introduces Henan Provincial Traditional Chinese Medicine Hospital through strengthening the cultural construction of TCM Hospital, not only makes the characteristics of traditional Chinese medicine hospital more distinct, but also obtains the approval of the majority of people and promotes the simultaneous growth of two benefits of the hospital.