在数字化技术的推动下,媒介正在进行一场空前的大融合。在这场大融合中,电视如何把自己画面与文字结合起来,使华夏文明跃然纸上,创造出新的文化形态。这是数字化时代摆在电视面前具有前瞻性的课题,很值得我们去思考研究。传播华夏文化,是时代赋予包括电视在内的当代中国大众媒体的使命。我们时代是中华民族复兴的伟大时代。民族的复兴,就意味着对自己传统文化的扬弃。历史上,中华民族能生生不息,自强千年,就是能对自己的文化不断地扬弃。今天,我们要一如既往,积极传播华夏文化,并吸收时代精华,促使华夏文明更加灿烂辉煌,这已经是时代的共识了。 Driven by digital technology, the media is undergoing an unprecedented fusion. In this grand fusion, how does television combine its own picture with words so that Huaxia civilization will flourish and create new cultural forms. This is a forward-looking topic placed before the television in the digital age. It is worth our consideration and research. The dissemination of Chinese culture is the mission that the era has given to contemporary mass media in China, including television. Our time is a great time for the rejuvenation of the Chinese nation. The revival of the nation means the sublation of one’s own traditional culture. Historically, the Chinese nation has been able to survive continuously for thousands of years because it is able to continuously sublate its own culture. Today, we must, as always, actively disseminate the Huaxia culture and absorb the essence of the times so as to promote a brighter and brilliance of the Huaxia civilization. This is already the consensus of the times.