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体育，尤其是竞技体育之所以受到人们的欢迎，是与它所具有的文化特征分不开的。体育比赛能让人们从运动员的拼搏中领略到人类奋发进取中的巨大能量和深刻意义。 电视在传播体育比赛方面首屈一指。在体育比赛的现场直播中，电视通过其先进的手段，创造出一些比亲临现场还要优越的观赏条件。电视台通过播放体育节目推动体育事业不断向前迈进，同时也利用体育的魅力促进电视事业的发展。电视与体育相互依托，正在形成一种休戚相关的共生效应。
The reason why sports, especially competitive sports, are welcomed by people is inseparable from the cultural characteristics it possesses. Sports competitions allow people to experience the tremendous energy and profound significance of human endeavor in the struggle of athletes. Television is second to none in sports broadcasts. In the sports broadcast live, the television through its advanced means to create something more than visiting the scene even superior viewing conditions. Television stations promote sports by playing sports programs and constantly make progress while also using the charm of sports to promote the development of television. TV and sports rely on each other, is forming a kind of symbiotic effect of mutual relations.