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新技术的普及和推动,信息传输方式的改变,直接推动了传媒业的变革和创新。新媒体层出不穷,其变化之快,令人目不暇接。无论是传播渠道、传播方式,还是制作技术、传播手段,都给传统的信息传播形式带来新的挑战,同时也带来新生的机会。
The popularization and promotion of new technologies and the change of information transmission methods have directly promoted the reform and innovation in the media industry. The endless stream of new media, its rapid changes, dizzying. Both the channels of dissemination, modes of dissemination, production techniques and means of dissemination all bring new challenges to the traditional forms of information dissemination and new opportunities at the same time.