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模因论(memetics)作为语用学界的一个新的理论,它是一种基于达尔文进化论观点解释文化进化规律的新理论。从对模因的概念、成功模因的特点、模因复制的四个阶段和近年来对模因复制、传播途径和传播方式的研究中发现,模因论对外语教学有很大的启示。本文主要阐述了如何根据模因论和语言模因复制、传播的规律,运用合理的教学方法提高商务英语听说教学效果。
As a new theory of pragmatics, memetics is a new theory that explains the law of cultural evolution based on the Darwinian theory of evolution. From four aspects of memetics, the characteristics of successful memes, the meme duplication and the researches on memetics replication, transmission and transmission in recent years, it is found that memetics has great implications for foreign language teaching. This article mainly elaborates how to use the reasonable teaching method to improve the teaching effect of business English listening and speaking according to the rules of memetics and language meme copy and spread.