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商品广告的诉求方式大致可分为两种,一是侧重理性的诉求,二是侧重感性的诉求。不论哪一种方式中都或多或少地蕴涵着情感因素。准确运用和把握情感的作用,是商品广告成败的关键。
Commodity advertising appeal can be broadly divided into two types, one is to focus on the demands of reason, the other is to focus on the emotional demands. Either way contains a more or less emotional factors. Accurate use and grasp the role of emotion is the key to the success or failure of product advertising.