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随着我国社会的不断进步与发展,人们的思想观念也有了很大的改变,职业也由之前的单一性向多样化进行转变,其中广告策划在近些年取得了突飞猛进的发展,对于广告策划中的定位策略进行探讨,对于更好的促进产品宣传、提高产品知名度、扩大产品的影响力等都具有非常重要的意义。本文首先从广告的定位策略的含义及其特点进行入手,然后从对广告策划中市场、产品、观念以及企业的形象等这四个方面的定位策略进行分析,从而探讨做好广告策划中定位策略的重要性。
With the continuous progress and development of our society, people’s ideas and concepts have also undergone great changes. Their occupation has also been transformed from the previous unity to diversification. Advertising planning has achieved rapid development in recent years. In ad planning The positioning strategy to explore for better promotion of product promotion, improve product visibility, expand the product’s influence and so have a very important significance. This article starts with the meaning and characteristics of advertisement positioning strategy, and then analyzes the positioning strategy from the four aspects of market, product, concept and corporate image in advertising planning so as to explore the strategy of positioning advertisement The importance of