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中国人民对于中国传统文化有着很厚的感情,中国传统文化作为国民的宝贵财富和精神寄托应当得到继承和发扬。本文简要分析了当下中国传统元素大量出现在平面广告设计中的现象,介绍了如何恰当地把中国传统元素运用在设计之中,使得广告作品既能充分表现出中国传统文化的魅力,又能达到国际水准。
The Chinese people have a great feeling for Chinese traditional culture. As a precious asset and spiritual sustenance of the Chinese nation, Chinese traditional culture should be inherited and carried forward. This article briefly analyzes the phenomenon that a large number of traditional Chinese elements appear in the design of print ads at present, and introduces how to properly apply Chinese traditional elements in the design so that the advertisement works can not only fully demonstrate the charm of Chinese traditional culture but also achieve International standards.