都说这是一个创意贬值的时代,广告主越来越看重广告的实效性。那些广告人曾经绞尽脑汁,经过无数次头脑风暴后的产物,现在除了能获获奖,作为观赏品,只有墙角欢迎它们。难道,创意真的不再被需要?难道,广告人要从艺术家变成一个个商人?抑或是让创意自生自灭? Say that this is an era of creative devaluation, advertisers pay more and more attention to the effectiveness of advertising. Those advertisers who have racked their brains, after numerous brainstorming products, are now in addition to being able to win awards, as a viewing item, only the corner welcomes them. Is it that creativity is no longer really needed, is it that advertisers are transformed from artists into businesspeople, or are ideas made to survive?