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随着社会的发展和市场经济环境的不断完善和优化。改变单一的经营方式,实现多元化的经营模式逐渐成为了企业占领市场、开拓新市场的重要工具之一。对于独立参与市场竞争的港口企业来说同样如此,多元化经营模式的实施不仅有效的避免了港口行业过度竞争的现状,而且有利于其不必要经营风险的规避。但是就目前港口企业多元化经营的绩效来看,不容乐观,与企业的预期绩效存在一定的差异。基于此,本文在简单阐述了港口企业发展多元化经营战略的背景和优势的基础上,分析了我国港口企业多元化经营的现状,并提出了有效的优化建议,以期能够在提高港口企业经营绩效的基础上加大港口的吞吐量,促进港口企业实现更快更好的发展和进步。
With the development of society and the constant improvement and optimization of the market economy environment. Change a single mode of operation, to achieve diversified business model has gradually become the occupation of the market enterprises, one of the important tools to open up new markets. The same is true for the port enterprises that independently participate in the market competition. The implementation of the diversified operation mode not only effectively avoids the current situation of over-competition in the port industry, but also helps to circumvent the unnecessary operation risk. However, the present performance of diversified operations in port enterprises is not optimistic and there are some discrepancies with the expected performance of enterprises. Based on this, on the basis of simply describing the background and advantages of diversified operation strategies for port enterprises, this paper analyzes the current situation of diversified operation of port enterprises in China and puts forward effective optimization suggestions in the hope of improving the performance of port enterprises Based on the increase of the throughput of the port to promote the port enterprises to achieve faster and better development and progress.