文章尝试从文化与认知的角度探讨如何在翻译中识别与保留原文中的文化特色标志的价值。通过这一探讨,作者试图引起对原文文本中具有文化特色标志性作用的语汇的注重。文章的目标是请从事翻译的人员注意识别原文中的文化特色标志的价值及在译文中保留这一价值。 The article attempts to explore from the perspective of culture and cognition how to identify and retain the value of cultural characteristics in the original text in translation. Through this discussion, the author seeks to draw attention to the vocabulary that has a cultural and symbolic role in the original text. The goal of the article is to ask the translating staff to pay attention to the value of identifying the cultural identity of the original text and to retain that value in the translation.