在包装中,色彩不仅可以增强消费者的在购买物品时的观赏愉悦性,更能增加他们的购买欲望,好的色彩设计能为产品带来更有效的真实感、和丰富性。在包装设计的色彩运用中,除了彩色包装外,会经常运用到像黑、白、灰、金银色这样的中性色彩,也被称之为无彩色。由于没有明显的色相偏向,它们中的任何一色与有彩色当中的任何颜色相配合都是协调的。无彩色在包装上的运用对丰富包装设计效果是十分重要的。 In packaging, color not only enhances consumers’ enjoyment when purchasing items, but also increases their purchasing desire. Good color design can bring more authenticity and richness to products. In the use of color packaging design, in addition to color packaging, it will often be used to neutral colors such as black, white, gray, gold and silver, also known as achromatic. Because there is no obvious hue bias, any one of them is compatible with any of the colors. The use of achromatic colors on packaging is very important for rich packaging design effects.