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出版业面临着数字技术的挑战,图书、网络、手机……人们的阅读日益多元化。如何融合文字、声音、图形、影像等传播手段,形成全方位、立体化的信息传播?本文以《舌尖上的中国·寻味顺德丛书》为例,分享了其多媒体出版的实践经验,探析媒体融合的难度和关键点。
The publishing industry is facing the challenges of digital technology, books, the Internet, mobile phones ... People are increasingly diversified in their reading. How to integrate the means of communication such as text, sound, graphics and video to form a comprehensive and three-dimensional information communication? This paper takes “The Chinese Sights of Shunde Series on the Tongue” as an example to share its practical experience in multimedia publishing, The difficulty and the key point.