社区零售服务业是具有大市场的行业,社区零售是以社区内的居民为服务的对象,在传统的零售服务中,主要是以便利店、百货店和超级市场等模式,在信息技术不断发展的21世纪中,B2C电子商务模式下的社区零售较传统零售模式比,有着多方面的优势,文章通过对传统零售服务进行解析,找出其存在的问题,并进一步探讨B2C电子商务模式下社区零售服务业的发展思路。 Community retail service industry is a market with large market. Community retail service is based on the residents in the community. In the traditional retail services, mainly in convenience stores, department stores and supermarkets, the continuous development of information technology The 21st century, B2C e-commerce model of community retail than the traditional retail model, has many advantages, the article through the analysis of traditional retail services to identify its existing problems and further explore the B2C e-commerce model community Retail service industry development ideas.