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随着社会性媒体使用者数量的不断增多及规模的扩大,不论从社会学或是传播学角度,对其进行学理探讨都具有特殊价值。基于传播学的“使用与满足”理论,着重研究以下问题:促使人们成为社会性媒体用户的因素;对用户使用的动机进行归纳整理;社会性媒体在满足人们需求的同时存在的现实问题及解决对策。
With the increasing number of social media users and the expansion of their scale, it is of special value both theoretically and theoretically in terms of sociology or communication. Based on the theory of “use and satisfaction” of communication science, this paper focuses on the following issues: the factors that make people become users of social media; the motivation of users; the actual problems that social media have while meeting people’s needs And solve the problem.