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成熟的影视衍生产品可以让影视作品延展生命,加深意义,可以让观者成为衍生产品消费者的同时,拥有持久的共通的互动情感与记忆。纵观当今中国影视衍生产品行业发展,客观分析衍生产品市场以及发展不佳的原因。针对中国影视衍生产品的分析特点,研究提升竞争力策略,打造完善的产业链。
Mature film derivative products can extend the life and deepen the meaning of the film and television works, allowing the viewer to become a derivative product consumer while having lasting common emotions and memories. Looking at the current development of China’s film and television derivatives industry, objective analysis of the derivatives market and the reasons for the poor development. According to the analysis of the characteristics of China’s film and television derivative products, we study strategies to enhance competitiveness and create a sound industrial chain.