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近年来,一大批报纸、杂志、电台、电视台、通讯社等传统媒体单位创办了法人微博、微信公众账号,开设移动新闻客户端,进入到新兴媒体领域。与此同时,部分法人账号在一些热点敏感议题上不当发声,造成了非常不好的社会影响。如何对新兴媒体切实加强管理,把正确导向贯穿到媒体融合发展的各环节、全过程?如何遵循新闻传播规律和新兴媒体发展规律,强化互联网思维,真正实现科学管理和有效管理,切实增强新兴媒体的底线意识、导向意识和责任意识?这是当前我们迫切需要回答
In recent years, a large number of traditional media outlets such as newspapers, magazines, radio, television stations and news agencies have established legal microblogs and WeChat public accounts, opened mobile news clients and entered new media fields. At the same time, some corporate accounts made improper pronouncements on some hot-sensitive issues, causing very bad social effects. How to effectively strengthen the management of emerging media, the correct guidance throughout the media integration and development of all aspects of the whole process? How to follow the law of news media and the development of new media laws, and strengthen Internet thinking, and truly scientific management and effective management, and effectively enhance the emerging media Awareness of the bottom line, sense of responsibility and sense of responsibility? This is an urgent need for us to answer now