后现代广告已成为后现代社会广告主与消费者沟通的主要形式之一,通过对后现代社会新兴广告受众的研究,分析了其广告认知渠道的新途径,这种改变不仅表现为广告题材的变化,更体现于审美表现的创新,这为我们进行广告创作提供了新的视野和思考方式。 Postmodern advertising has become one of the main forms of communication between advertisers and consumers in the postmodern society. Through the research on the emerging advertising audiences in post-modern society, the new ways of advertising cognitive channels are analyzed. This change is not only manifested in the advertising theme The change, but also reflected in the aesthetic performance of the innovation, which for our creative advertising provides a new perspective and thinking.