论文部分内容阅读
随着TFboys、杨洋、李易峰、鹿晗等“小鲜肉”明星的崛起,也将艺人经纪行业再次推到了一个新高度。谈到艺人经纪项目,行业内很多人会用操盘一词形容,但真正能做好操盘这个“职责”的,其实还并不多见。操作一个艺人的经营项目,便如同行军打仗,需要有不断变化的定制化、差异化营销手法才能制胜,赢得消费者的心,而将艺人经纪项目做成一个商业化模式,填补当下中国娱乐文化市场的空白,实现在艺人经纪项目上
With the rise of TFboys, Yang Yang, Li Yifeng, Lu Han, etc., the star of “Little Fresh Meat”, the artist brokerage industry has once again pushed to a new height. Speaking of artist brokerage projects, many people in the industry will use the word trader to describe, but really can do trader this “duty ”, in fact, rare. Operators of an artist’s business projects, as the march war, need to be constantly changing customization, differentiated marketing practices to win and win the hearts of consumers, and the artist brokerage project into a commercial model to fill the current Chinese entertainment culture The market gap, to achieve in the artist brokerage projects