在知识经济到来的今天,企业要想发展并在竞争中立于不败之地,必须高度重视企业文化建设,充分发挥企业文化在市场竞争中的作用。一、企业文化是企业的灵魂首先,从战略高度看,企业文化可以明显地将企业与其他企业区分开来,可以传达企业的经营理念并以形象的视觉形式宣传企业,可以提高企业员工对企业的认同感和企业士 Today, with the advent of a knowledge-based economy, enterprises must strive to develop and remain invincible in competition. They must attach great importance to the building of enterprise culture and give full play to their role in market competition. First, the corporate culture is the soul of the company First of all, from a strategic point of view, corporate culture can be clearly distinguished from other companies and enterprises, business ideas can be conveyed and visual image to promote the image of enterprises, employees can improve business-to-business Identity and business people