改革开放以后,我国经济得到了较快发展,人民的生活水平也有很大改善,旅游已经成为我国人民休闲、度假的良好方式。文章主要研究、分析我国旅游市场营销现状和存在的问题,把旅游市场营销与中国旅游业的实际情况紧密结合起来,提出解决问题的对策,促使我国旅游市场快速合理发展。 Since the reform and opening up, China’s economy has witnessed rapid development, and people’s living standards have also greatly improved. Tourism has become a good way for our people to relax and go on holiday. The article mainly studies and analyzes the status quo and existing problems of tourism marketing in our country. It closely integrates tourism marketing with the actual situation of tourism in China, and puts forward countermeasures to solve the problems so as to promote the rapid and reasonable development of tourism market in our country.