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随着经济发展和时代进步,群众对体育的消费,已经从产品主导型向需求主导型和参与互动型转变。参与和互动是群众喜欢的形式,因此参与门槛低、参与度高、互动性好、体验系数强的马拉松赛成为越来越多的群众追逐的目标。本文在综述当前城市马拉松赛事效益与管理研究现状的基础上,对城市马拉松赛事的研究方向和研究前景进行探析,以期促进城市马拉松赛事更好更快发展。
With economic development and the progress of the times, mass consumption of sports has shifted from product-oriented to demand-led and interactive. Participation and interaction are popular forms of the masses. Therefore, participation in the marathon with low threshold, high participation, good interaction and strong experiential coefficient has become the target of more and more people chasing. Based on the review of current research on the benefits and management of urban marathon events, this paper analyzes the research direction and research prospects of urban marathon events in order to promote the better and faster development of city marathon events.