本文以后现代浪潮下,贺岁电影的日渐崛起,成为一种文化工业产品。主要以冯氏贺岁片为例分析,贺岁片对大众日常文化消费的影响和审美行为、心理、语言的冲击,表现出以审美来消费、以视听来狂欢、以身体快感为满足的特征,产生一种非理性的狂欢消费状态,提出在后现代的环境下贺岁片应该走适合中国特色的坚持以满足观众文化需求为主,商业化为辅的发展路子。 After the modern wave of this article, New Year’s films rise, becoming a cultural and industrial products. Mainly to Feng’s New Year film as an example analysis, New Year film on the daily consumption of the public and the aesthetic behavior, psychological, language impact, showing the aesthetic consumption, carnival to the audio-visual, with body pleasure to meet the characteristics produced An irrational state of carnival spending, proposed in the post-modern environment New Year film should go take the unique characteristics of Chinese insistence to meet the audience’s cultural needs, commercial development, supplemented by the development path.