论文部分内容阅读
新媒体时代,健康养生类节目形式多样,但从整体来看依然存在一些问题,这些因素会对受众造成一定影响。因此,探究老年受众对健康节目的诉求具有现实意义。本文以调查形式探析健康养生节目中存在的不足,并针对老年受众的诉求提出对策建议。
In the new media era, health regimens have various forms, but on the whole, there are still some problems that will affect the audience to some extent. Therefore, it is of practical significance to explore the appeal of elderly audiences to health programs. In this paper, we investigate the shortcomings in health programs and put forward countermeasures and suggestions according to the demands of the elderly audience.