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电视广告普遍采用“蒙太奇”手法,把许多片断镜头,按照创意的需要,一帧一帧地剪辑成连贯的画面,使电视广告更加具有艺术性和观赏效果。如此上乘之作颇多,这就需要我们艺术地运用这种手法。电视广告在创意、制作过程中,应怡情悦性地运用“蒙太奇”手法。视觉形象和广告语
Television commercials generally adopt the method of “montage”, cutting many shots and cutting them into frames according to their creative needs, making television commercials more artistic and artistic. This is a lot of superior, which requires us to use artistry to this approach. Television advertising in creative, production process, should be pleased to use the “montage” approach. Visual image and advertising language