本文以蚂蜂窝旅行网发表的以武汉为旅游目的地的游记为样本,运用内容分析法,建立分析类目。在此基础上,就游客对武汉旅游目的地形象的感知进行了归纳和分析,由此,得出关于游客对武汉旅游目的地形象感知的结论。 This article takes the travel network of Wuhan Cellular Travel Network as a sample, and uses the content analysis method to establish the analysis category. On this basis, this paper summarizes and analyzes tourists ’perceptions of Wuhan’s tourism destination image, and draws conclusions about tourists’ perception of Wuhan’s tourism destination image.