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儿童停止玩玩具的年龄从双位数下滑到个位数的变化让玩具零售商倍感艰难。美国两大玩具零售商都在破产保护下经营,而玩具业巨擘-玩具反斗城(Toys R Us)于去年夏季带给业界一阵冷风,它宣称将全部脱离玩具事业,目前正在审看许多潜在买家的竞价。2003年全美销售的玩具下跌2.9%为203 亿美元,其中电玩的销售也以同样幅度下滑而达100亿美元。这种发展结果迫使玩具制造商不得不自问,到底什么是玩
Changes in children’s age when they stop playing toys from double-digit to single-digit numbers make it difficult for toy retailers. Two major toy retailers in the United States operate under bankruptcy protection, while Toys R Us, a toy giant that brought a cold wind to the industry last summer, said it will be completely out of the toy business and is currently reviewing many potential purchases Home auction. In 2003 the United States sales of toys fell 2.9% to 20.3 billion US dollars, of which video game sales fell by the same amount of up to 10 billion US dollars. This development has forced toy manufacturers have to ask themselves, in the end what is playing