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商品如人。人有个性,商品也有“个性”。广告只有把商品的个性突出来,人们一看,才觉得形象逼真可信。 一、突出语言的形式美 人们接受广告的语言信息,说到底是一种审美活动,而审美总是从广告语的外在形式开始。因为形式美显得明确,具体,给人以突出印象。所以广告语首先需要突出形式上的个性美,让人直觉地获得精神愉悦,诱发美感共鸣。“快译通”语言翻释器的广告语:“快译通”;自动翻译,
Goods are people. People have personality, and goods also have “personality.” Advertising only highlights the personality of the product. When people look at it, they feel that the image is authentic and credible. First, highlight the formal beauty of language People accept the language information of advertising, in the final analysis is an aesthetic activity, and aesthetics always start from the external form of advertising language. Because the formal beauty is clear and specific, it gives a prominent impression. Therefore, advertising slogans need first to highlight the formal beauty of individuality, allowing people to intuitively gain spiritual pleasure and induce aesthetic resonance. The slogan of the “quick translation” language interpreter: “quick translation”; automatic translation,