“典型人物报道”是《新闻联播》的重要报道内容之一,具有非常典型的传播价值与指导意义。其宗旨是基于特定时代背景,通过塑造典型人物的媒介形象传递主流价值观,对受众产生舆论影响与行为引导的传播效果。《新闻联播》的典型人物报道呈现出平稳而隆重的人物影像授誉仪式,内容则为高度系统化的形象主题升华,以实现主观能动的意识形态传播。 “Typical People Report ” is one of the important coverage contents of “News Network”, which has a very typical value of communication and guidance. Its purpose is based on the background of a particular era, through the formation of the typical character of the media image to convey the mainstream values, the public opinion generated impact on the audience and behavior-led dissemination of results. The typical reportage of “News Network” showed a smooth and solemn image awarding ceremony, while the content was highly systematic sublimation of the image theme in order to achieve subjective and active ideological communication.