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改革开放20年,四川工业发展迅速,实力增强,但四川工业经济在全国的地位呈下降趋势,工业总产值从1990年的第11位降至1997年的第13位,而且最能代表产品竞争力的市场份额、市场分布、知名品牌数量以及消费者对产品的评价等几个指标,四川与沿海省市相差甚远。为此,告别了“短缺”的四川工业,需要政府和企业共同做出长期艰苦的努力,才能在加入WTO的国际环境和西部大开发的国内环境中,使四川工业产品的竞争力有根本性的提高,从而提升四川经济的整体实力。一、切实转变政府职能 (一)规划四川产品市场提升方略四川总体经济实力和四川产品在国际国内的竞争力都处于下游水平,四川省内庞大的市场也被省外产品挤占了很大一块。因此,提高四川产品市场占有率应走省内——省外——国外的途径。充分占领省内市场是省域经济,尤其是落后省区经济发展的立足点。政府可通过媒体的舆论导向,树立省内消费者对本省产品的认同和亲和感;采取及时发布省内企业供需信息,召开产品生产上下游企业衔接洽谈会等方
During the 20 years of reform and opening up, Sichuan’s industry has developed rapidly and its strength has increased. However, the status of Sichuan’s industrial economy has been declining throughout the country. The total industrial output value has dropped from the 11th position in 1990 to the 13th position in 1997, and it is the most representative of product competition. Forceful market share, market distribution, number of well-known brands, and consumer evaluation of products, etc., Sichuan, and the coastal provinces and cities far from one another. For this reason, bid farewell to the “shortage” of Sichuan’s industry requires the government and the enterprise to jointly make long-term and arduous efforts in order to make the competitiveness of Sichuan’s industrial products fundamental in the international environment and the domestic environment for the development of the western region. The improvement will increase the overall strength of the Sichuan economy. I. Effectively transforming government functions (I) Planning Sichuan’s product market to enhance its strategy The overall economic strength of Sichuan and Sichuan’s domestic and international competitiveness are all at a low level. The huge market in Sichuan Province has also been squeezed out of the province’s products by a big chunk. Therefore, to increase the market share of Sichuan’s products should go within the province - outside the province - abroad. Fully occupying the province’s market is the provincial economy, especially the foothold of economic development in backward provinces. The government can guide the public opinion of the media, establish the consumer’s identity and affinity for the province’s products in the province; take timely release of supply and demand information of the province’s enterprises, convene a meeting of upstream and downstream companies in the production of products, etc.