扎根广州·情系奥美——访广州奥美广告董事总经理梁荣志

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梁荣志,出生于香港,毕业于台湾辅仁大学企业管理系,23岁加入台湾奥美,先后转战于台湾、伦敦、香港等奥美各分公司。1993年调到大陆协助建立广州分公司,现为广州奥美董事总经理,如今,在大陆已呆了8年,并在广州结婚成家,可以说是在广州安营扎寨,而与此同时,广州奥美也在他的带领下在国际广告公司最难生存的土壤里不仅扎了根,而且茁壮成长,屡创佳绩。很多广州本土广告人提到他都怀着一份感激之情:一是在他带领下的广州奥美给广州广告界带来了“新鲜至气”;二是作为广州4A执委的他,常常把一些国际先进的运作规范带给大家分享,为广州4A的成立和发展贡献不少。他对广告是一往情深,他在奥美是一干18年,可谓是忠心耿耿。这在人才流动极为频繁的广告界, Leung Wing Chi, born in Hong Kong, graduated from Fu Jen Catholic University Taiwan Department of Business Management, joined Ogilvy & Mather in Taiwan at the age of 23 and has fought in various branches in Taiwan, London, Hong Kong and other Ogilvy & Mather. In 1993 transferred to the mainland to help establish the Guangzhou branch, now OgilvyOne Guangzhou managing director, now, in the mainland has been spent 8 years and married in Guangzhou, can be said that camping in Guangzhou, while at the same time, Guangzhou Austrian Under his leadership, the United States has not only taken root in the hard-to-reach soil of international advertising companies, but also thrived and made remarkable achievements. Many local advertisers in Guangzhou mentioned he was with a grateful: First, under the leadership of Guangzhou, Ogilvy & Mather in Guangzhou to bring the “fresh air”; second is the Guangzhou 4A Executive Committee He often brought some international advanced operating standards to share with others and contributed a lot to the establishment and development of Guangzhou 4A. He is passionate about advertising, he is in Ogilvy for 18 years, can be described as loyal. This is very frequent in the flow of talent in the advertising industry,
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