当今,旅游业作为一种无烟工业、朝阳产业,正在迅猛发展,作为旅游从业人员都应该去了解、去研究旅游者的出游动机及其心理需求,以达到最大限度的满足旅游者的需求,提高旅游目的地的核心竞争力。旅游心理学是一门新兴的学科,在旅游活动中起着十分重要的作用,被旅游业界视为旅游从业人员的必修课程,因为只有了解了旅游者在食、住、行、游、购、娱方面的旅游心理活动,才能最大程度的为旅游者提供周到、满意的服务。 Nowadays, tourism, as a smoke-free industry and a rising sun industry, is developing rapidly. As a traveling practitioner, tourism should be understood to study the motivation of tourists and their psychological needs so as to meet the needs of tourists to the maximum extent. Improve the core competitiveness of tourist destinations. Tourism psychology is a new discipline which plays a very important role in tourism activities and is regarded as a compulsory course for tourism practitioners in the tourism industry because it only understands that tourists in food, housing, transportation, travel, shopping, Entertainment tourism psychological activities, to the greatest extent possible for tourists to provide thoughtful, satisfactory service.