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从新兴传播媒介迅速发展背景下微餐饮的地位和作用入手,探讨营销创新动力和实施障碍,进而对餐饮业营销创新进行研究。掌握微营销的内涵、特点与传统网络营销的区别、以及微营销的策略和存在的问题进行分析。通过汇总,分析研究营销模式创新的微商营销的重大意义,作出总结后制定出全新的解决方案及思路。
Starting from the status and role of micro-catering in the context of the rapid development of emerging media, this paper explores the motivation of marketing innovation and the implementation of obstacles, and then studies the marketing innovation of catering industry. Grasp the difference between the connotation and characteristics of micro-marketing and traditional network marketing, as well as the strategy and existing problems of micro-marketing. Through summarizing, analyzing and researching the great significance of the marketing of micro-marketers with innovative marketing models, a new solution and ideas are drawn up after the conclusion is made.