4P依然是营销的落脚点,当然也是新营销的落脚点,但4P模式不是新营销的逻辑起点,而是新营销逻辑终点的一部分。没有未来的营销,只有正在发生的新营销现在如果还认为谈论的“新营销”是未来的营销,那么就真的让人沮丧了。就以《销售与市场》发表的历次营销思想总结为例:2012年,提出了“云营销”的概念,也就是在电子商务、社会化媒体崛起、一云多屏无缝链接的终端世界、 4P is still the end of marketing, of course, the foothold of the new marketing, but 4P mode is not the logical starting point for new marketing, but the new marketing logic as part of the end. There is no future marketing, only new marketing that is taking place Now it’s really frustrating to think that the term “new marketing” is talking about marketing in the future. Take the summary of previous marketing ideas published in “Sales and Marketing” as an example: In 2012, the concept of “cloud marketing” was put forward, that is, in e-commerce and the rise of social media, a cloud of multi-screen seamlessly linked terminals world,