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地铁媒体的价值第一就是渠道价值。但是,渠道并不是地铁报的“免死金牌”如果你不能充分吸引乘客的注意力,不能形成影响力的话,无论地铁报是10万、20万、100万的发行量,在广告商那里都会打折,它的渠道价值会变轻。因此,我们不能紧紧靠在渠道身上,而是要办一份有价值,有影响力的报纸,进而把渠道价值稳定下来,追加上去。
The value of the Metro media is the channel value. However, the channel is not the Metro reported “gold medal ” If you can not fully attract the attention of passengers can not be influential, regardless of the Metro newspaper is 100,000, 200,000, 1 million circulation, advertisers There will be discounts, its channel value will be lighter. Therefore, we can not just rest on the channels, but instead do a valuable and influential newspaper to further stabilize and add up the value of the channels.