现在社会各界都在谈品牌,人们都希望通过品牌吸引消费者,从而实现利润增长这一最终目标。究竟什么是品牌,虽然目前还没有一个公认的标准答案,但有一点却是被大家所认同的:品牌和消费者情感有着密切的关系,是消费者在情感上对某一商品的认同。曾经在一本关于营销的书上看到过这样一段有趣的比喻:一个男孩遇到一个女孩,他告诉她她多么美丽,他多么爱她,他离开她就不能活——这是推销;一个男孩遇到一个女孩,立刻给她留下了一个很帅的印象——这是营销;然而,如果那个女孩主动找他,因 Now all sectors of society are talking about the brand, people are hoping to attract consumers through the brand, so as to achieve the ultimate goal of profit growth. What is the brand, although there is no recognized standard answer, but one thing is recognized by everyone: the brand and consumer emotions have a close relationship, is the consumer’s emotional approval of a product. An interesting analogy once seen in a book on marketing is that a boy meets a girl who tells her how beautiful she is, how much he loves her, he can not live without her - it’s a sale, a The boy met a girl, immediately gave her a very handsome impression - this is marketing; however, if the girl proactively looking for him because