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本文从生鲜电商产品供应链的分析出发,识别了隐藏在生鲜电商供应链中的产品质量风险因素,包括:供应风险、包装/标签/标识风险、冷链风险、仓储风险、电商平台管理风险。以标准化为视角,指出生鲜电商产品质量问题的实质是标准化问题,在此基础上提出生鲜电商产品质量风险控制的建议。
Based on the analysis of the raw e-commerce product supply chain, this paper identifies the product quality risk factors hidden in the e-commerce supply chain, including supply risk, packaging / labeling / labeling risk, cold chain risk, warehouse risk, Business platform management risk. From the perspective of standardization, it is pointed out that the essence of the product quality problem of fresh electricity suppliers is standardization, and on this basis, the suggestion of controlling the quality risk of fresh electricity suppliers is put forward.